Wednesday, May 12, 2010

Weekly Grad Star: Keith Petri

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Name: Keith Petri
School: Skidmore College
Major: Management and Business
Graduation date: June 2010
Job desired: Social Media Marketing, Assistant Account Executive
Contact info:

Why should you be hired?
Are you looking to hire a college graduate who has started his own successful business and has been recognized by his peers at Skidmore College as one of the students who has exhibited consistent leadership on campus?

The combination of hands on experience as an entrepreneur, creative energy by a successful photography business and targeted coursework completed at Skidmore College, makes me one of the unique people any organization should want to hire.

Throughout my past work experiences, entrepreneurial ventures and college education I have continuously shown interest in marketing communications. While working for both For Him Magazine (FHM) and Glazer Design I was exposed to conventional advertising methods and client-customer relationships. Soon afterwards, I was exposed to, and eventually in charge of, a strong direct marketing strategy executed through weekly e-mail campaigns for Englewood Wine Merchants. I eventually implemented these various tools to build my own successful freelance design and photography business.

I chose to major in Management and Business at Skidmore College with the intention of focusing on Marketing. As part of my liberal arts education, I particularly enjoyed taking Sheldon Solomon’s psychology courses. With his guidance and study of Freud, Fromm, Horney and Becker’s theories, I was able to further understand why people do what they do when they do it. These courses further served to reinforce my interest in marketing.

More recently, I have been intrigued by the constant technological advances that have the potential to enhance the connection between businesses and customers. With programs like Google Web History and other analytic software, marketers gain valuable information about prospective, current and past customers’ demographics. These tools proved to be beneficial for my research at the Intrepid Sea, Air & Space Museum. I am excited about how these new technologies will be integrated into future marketing strategies. The same can be said for the explosive growth in social-networking sites.

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