Monday, April 15, 2013

How to Use LinkedIn to Get a Job

10 ways to use LinkedIn like the job search tool it is


In today’s electronic age, LinkedIn is an essential tool for all job seekers. Because the site is an online network for over 8.5 million experienced professionals, many hiring managers and recruiters scour LinkedIn profiles to find top quality candidates.

If you’re an active job seeker you must join LinkedIn and learn the many ways the site can enhance your job search or career.

Here are 10 tips to help you enhance your job search using LinkedIn:

1. Complete your profile thoroughly. Think of your LinkedIn profile as your executive bio and complete your profile thoroughly. Often when clients tell me they’ve completed their profile and I go look at it, it’s rarely complete. This is what I mean by complete:

• Include your picture as it allows for a deeper sense of connection to you and should be part of your brand on all social networking sites.
• List your education, past employers, professional affiliations, awards, and keywords related to your jobs and activities. Some people advise to include employment only up to ten years ago. That is often good advice, not always. I’ve been a career coach for 10 years and previously I was an executive search consultant and recruiter. Letting people know I spent many years helping people to land jobs adds to my credibility as a career coach. See Use your best judgement on this one.
• Contact past supervisors, peers and subordinates for recommendations. Also include recommendations from customers, clients and colleagues. Hiring managers and recruiters regularly check recommendations to vet potential candidates.

• Create a descriptive headline (under your name). The generic title “Corporate Attorney” will not inspire many, but IPO Specialist will certainly attract those seeking to take their companies public. Make sure your headline is something your target audience is looking for.

2. Build your network. Build your network to increase the likelihood that your profile will come up at the top of the list when hiring managers/recruiters are looking for candidates. Invite five people a day, every day, to join your network and you’ll be amazed at the results. If you’re VP Marketing, you don’t want to show up on page 10 when people are looking for marketing pros. You want to be on page 1. The more contacts you have the higher you’ll be.

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