Friday, October 23, 2009

Ten things your resume shouldn't have

4- Cutting and Pasting Job Requirements from the Posting

On the surface, copying directly from a posting may sound like a great idea. You’ll have some of the keywords that your prospective employer is looking for. The problem with copying the content word for word is that you may be telegraphing a lack of ideas and initiative. You may be saying “I am not able to write a creative sentence on my own, so I’ll just cut and paste your wording.” Try crafting original wording using keywords and phrases that your employer will be looking for so that your résumé can stand out from the stack.

5- Copying From Your Job Description

This sounds like a quick and easy way to get all your duties on the résumé. Great idea, if you are trying to create a job description. Your résumé should be a marketing document that focuses on your achievements, rather than your job duties. If an employer is posting a job, they already know the basic duties. Your résumé should highlight the best of the best. Make it accomplishment rich to show what distinguishes you from the rest of the candidates.

6- Copying Someone Else’s Résumé

Now that’s a simple plan. It is also plagiarism. Your résumé is a strategic marketing document. In a job search scenario, every person has something different to offer. Create your own professional brand. You are an individual with personal accomplishments that the recruiter should know. You may also have some career issues to minimize. Put on your prospective employer’s hat and strategically design your résumé to show that what you have to offer is what they need to buy.

7- The Fancy Paper Trick

A résumé printed on fluorescent pink or bright blue paper is guaranteed to stand out long enough to be dumped in the trash. This strategy was outdated years ago and for good reason. Intense colors are not suitable for a professional business document. Select a high-quality paper in brilliant white, watermarked, or off-white résumé stock.

8- The Mass E-Mail Ploy

Job search is a numbers game. This can be true, but broadcasting your résumé by e-mail to multiple recipients at the same time will not work. Often messages received this way are treated as spam and deleted before they are ever read. It is best to send your résumé individually with a personalized cover letter to the appropriate person involved in the hiring process. Study the company and in your letter, show that you are well informed, and a good bet for the job.

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