3) Become A Fan Of Target Companies
Facebook Fan pages can be an incredible source of information about the companies you want to work for. As a job seeker you should think of them as company landing pages which can guide you towards information regarding employment. To find them, use the Facebook search function, narrow the results to “pages” and identify the ones for your targets. If the page is rich with information and updates, become a Facebook Fan.
Here are two examples of employers actively using Facebook Fan Pages.
iProspect is a search engine marketing firm, based in Boston, MA and has just over 1,300 fans. In addition to the traditional company overview stuff, you also get links to a “library” of company research studies and white papers, and access to a photo library with shots of employees and company events
Google, has several fan pages including one devoted to working for the company called Life At Google.
The fan page news feed has content specific to working for Google. For example, here is a post from January 25, 2010, “ Google is one of Fortune’s 100 Best Companies to Work For! http://bit.ly/google100best We came in 4th place, but we’re going to work really hard to get back to #1 next year!”
Once you become a Fan, your target company updates will automatically show up in your Facebook news stream. You’ll see the updates as they happen!
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Copyright 2010, Marci Reynolds, Reprinted With Permission
"Marci Reynolds is a Sales & Marketing Consultant, and the founder of J2B Marketing, a “Job Seeker 2 Business”™ Internet Marketing & Online Copywriting Services Firm based in Boston, MA. She is also the author of the new ebook, “How To Use Twitter For Your Job Search” and the “social media for job search” expert blogger on the award winning website Job-Hunt.org. Previously, Marci was the VP, North America Sales Operations at Monster.com, the leading online careers website. Learn more at http://www.j2bmarketing.com/, on Twitter @j2bmarketing."