However, here’s an idea: consistency is appreciated mainly more towards walk-in methods of application – on the Internet, this method is called “spam”. One’s dedication towards applying for a job can easily be misinterpreted as an annoyance; this will further disqualify the applicant from the job. Don’t get desperate. E-mail once and move on.
"To Whom it may Concern:
My name is Herbert Lui, and I’m interested in the ABC position in XYZ company. I believe that my experience with DEF company bolstered my communication skills, used to address customer inquiries and interact with co-workers. The details of my experience can be found in my resume, which you will find attached to this e-mail.
I hope to hear from you soon.
Granted, it’s a bit crude and not perfect (far from it, actually), but it’ll work. Do not copy this e-mail word for word (what’s the point? In fact, if a prospective employer gets ahold of this article and sees that the e-mail was copied and pasted, how would he feel?), but please try to take away the general picture. In fact, the whole “To Whom it may Concern:” part seems a bit formal, and can be simply replaced with “Hi there:”.
Secondly, don’t hesitate to create a framework for e-mails. Because of the numerous e-mails one will be sending throughout the distribution of his/her resumes, it will be very beneficial to simply copy and paste his/her OWN layout and adjust company names and personal qualities to suit the prospective employer. Don’t copy this one.
3. With the telephone...
It’s usually not common to see Craigslist employers request a telephone call (this is more common towards dedicated employment sites, such as Monster or Workopolis), but if the opportunity ever comes up, then by all means capitalize.
There will be people who are more comfortable speaking to a real person than communicating via e-mail; and with telephones, these people will naturally shine and stand out. They will have the voice, tone, and wit to carry a conversation with the employer. For everyone else (possibly the majority of people), telephone conversations will pose more of a challenge than an e-mail because text can be edited and revised, whereas spoken words can’t.
One possible solution would be to try emulating the conversation before it actually takes place; anticipate the questions (both common sense ones – like “What part of this job interests you?” and “What qualities do you feel can serve us best?”, but also more untraditional questions relating to your job, which can be usually expertise-related).
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